Intro to the Facebook Ninja Blueprint Course
The course will be delivered in 10 modules and each module is a minimum of one hours video training.
Everything you need to know about all the aspects of Facebook for running a local business, ideal for shops, online shopping, crafts, services etc.
Although this is primarily a Facebook course, covering everything to do with Facebook for business, the principles can be used across any social media platform!
An introduction to the course and an explanation of best practice so you can make the most of the video trainings and modules.
- What will be covered in the whole course
- All the apps Facebook owns
- Q&A Session pre course
Module 1 – Facebook Personal Profile
Your personal profile can be the most powerful tool in your arsenal when it comes to marketing on Facebook. This module will go deep on how to best set it up for success.
- The Lead Magnet
- The Call To Action
- Cover Image
- Profile Image
- Intro & Bio
- Featured Photo
Module 2 – Facebook Business Page
The bread and butter of Facebook marketing, your Facebook business page. This module goes deep on the set up through to the look and feel and tools at your disposal.
- Creation & Options
- Friends Hack
- Images & Branding
- The Bio
- Optimising the Page
- First Content
Module 3 – Content Planning & Strategy
In this module we look at the different types of content you could be using, how to get it, how to organise it and more. Content, scheduling and strategy are all covered in depth.
- Content Planning
- Scheduling & Tools
- Strategy Planning
- Strategy Tools
Module 4 – Business Manager / Business Suite
Business Manager is the back office of Facebook for business. In this module we do a full tour of everything you need to know about Business Manager. Business Suite is the new addition to the platform and will eventually replace Business Manager and is also available as a mobile app.
- Setting Up Business Manager / Business Suite
Module 5 – Boosting Posts & Ads Manager
Boosting posts can sometimes be a quick and easy way to advertise a product or service but also to raise awareness of certain posts. Ads Manager is the full ads suite and in this module we will have a brief walk through.
- Ads Manager
Module 6 – Facebook Shops
In this module we take a look at the new Facebook Shops and look at how to set them up and make sure you have access to them.
- How to set up
- Linking to e-commerce
- Commerce Manager
Module 7 – Facebook Groups
Facebook groups can have massive value for some businesses and in this module we discuss the benefits and look at all the features available.
- Why a group
- Group features
- Groups best practice
Module 8 – Instagram
As Instagram is owned by Facebook and can be directly linked to your Facebook business page, we take a look at it in detail here in this module.
- Creating your account
- Which account type to have
- Features available
Module 9 – Automation
Automation can be a massive time saving element to any social media marketing campaign, so in this module we look scheduling tools, planning tools and a whole host of others.
- Scheduling tools
- Planning tools
- Other tools
Module 10 – Setting up a Funnel
A sales funnel can be the thing that ties your whole marketing strategy together and they are not as overwhelming or as complicated as you may think. Followed by a 30-minute Q&A session with Ian Wright – The Social Ninja.
- What is a funnel?
- Tools for funnel building
- Anatomy of a good funnel
Bonus Module 1 – Canva
In this bonus module we do a deep dive on Canva, the online free app for creating social media posts, videos and graphics.
- What is Canva
- Canva walkthrough
- Creating templates
- Using video
Bonus Module 2 – Video
In this bonus module we look at some of the basic video editing tools that are available to you, some on desktop and some app versions. DaVinci Resolve, InShot & Final Cut.
- Phone apps
- Desktop editors
- Basic video creation
Bonus Module 3 – Creator Studio
In this bonus module we will deep dive into Creator Studio from Facebook.
- Making it work
Bonus Module 4 – ManyChat
In this bonus module we will look at the Chatbot that can be used in Messenger that is partnered with Facebook.
- Setting it up
Bonus Module 5 – Facebook Pixel
In this bonus module we will look the Facebook Pixel, used to track visitors to a website.
- What is a Pixel
- Setting it up
NOTE – The first session will be live with Ian and there will be a live Q and A afterwards to ask any questions you may have about the course.
The bonus modules will all be pre-recorded and available during the course at set times to be confirmed.
The Facebook Group will be set up a week before the course start date on Monday 28th June and everyone on the pre-release will get access. All the modules and live sessions will be in here and the group will be available for a minimum of 12 months.
Direct any questions here: